The Crumb Coat

Meet Chelsea, the creative force behind Butter Days, an Austin-based cake business known for its abstract, floral, and maximalist designs.

What started as a side hustle in 2023 has blossomed into a full-time passion, proving that sometimes the best things in life happen by accident.

A chocolate cake mix turned brownies. Why? Because BROWNIES. This recipe can go two ways with a simple change to give either a  cakey-fudgy texture or just straight fudgy. This recipe for the fudgy route can also become double chocolate chip cookies by simply scooping like cookie dough then chilling until firm before baking! Call it a three in one recipe if you will ;) 

Lucy, aka the “goose” of @sillygoose.cakes and is a Brooklyn-based home baker. Her baking style is heavily influenced by her background in architecture and urban design. Lucy aim to join together flavors by building "cake-scapes" where each placement is intentionally designed and uniquely layered so that every bite is something special!

Ivanna is the founder of Bionic Bakery (@bionicbakery), a baking business rooted in resilience, culture, and personal storytelling. She began her journey during the pandemic—a moment that pushed her to seek more flexibility, autonomy, and creative control over her work.

Meet the 7th generation Texan bringing heritage grains to life in her cottage cake studio

Pamela Thibodeaux of @deaux_baker on Instagram is one of the best bakers in the country (don't take my word for it, ask Vogue) and one of the leaders in recipe development for heritage and ancient grains. 

So when us at Gluten HQ asked Pam if she could make us a carrot cake recipe, I was floored that she said yes! 

Here it is in all it's glory, a classic carrot cake from boxed cake mix.