The Crumb Coat
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A Guide to Baking with Ancient Grains
Ancient grains have more protein than modern flour, which means you need to know a few tricks to get tender cakes. Here's how protein percentages work—and why Ollin already did the math for you.
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Why Gen Z is Choosing Heritage Grains Over Gluten-Free
The generation that grew up with gluten-free everything is now eating real wheat. Here's why.
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The 'Return to Real' Food Movement: What It Means for Your Kitchen
Consumers are over the wellness Industrial Complex. They want real ingredients, short ingredient lists, and food that doesn't require a PhD to decode.
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Why Carbs Are Back (And Why That's a Good Thing)
The pendulum has swung. After a decade of demonizing carbs, people are remembering that bread, pasta, and cake aren't the enemy. Here's what changed.
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Why Rye Flour is a Nutritional Powerhouse
Rye is bold, spicy, and loaded with benefits. It's also the secret weapon in our chocolate cake mix.
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Spelt vs. Modern Wheat: What Makes Spelt Special?
Spelt is one of the oldest cultivated grains in the world, and it's been quietly outperforming modern wheat for centuries.